Missing a trick?

As someone who is well aware than I drink more than is healthy for me, but who enjoys a bottle of wine, I was interested to hear that a couple of well-known wine makers are bringing out a range of 5.5% ABV (alcohol by volume) bottles of.....well, that's the problem - under EU law you can't call it wine unless it's at least 8.5% ABV. Mind you, I haven't tried any, mainly because it costs the same as the real stuff, and if I'm going to pay that price I might as well get maximum bangs for my buck.