I was there first - again!

A report by Which? magazine has concluded that "businesses are cashing in on a couple's big day [i.e.wedding] by hiking up prices".  Well, alright, but where have they been for the past who-knows-how-many years?  Have a look at my post dated 14th February (Valentine's Day no less) 2007.  The question of course, is now that they have come to this earth-shattering conclusion, what are they going to do about it?