Shafted both ways??!

As an armchair sports fan I am concerned at BT buying up the rights to show premiership rugby from next year.  I have no intention of paying more for my television viewing than the considerable monthly sum I have to shell out at the moment, so presumably this means that I shall not be able to watch any of the top rugby matches after this season.  Mind you, as a BT customer I am even more concerned about where the money is coming from for this deal, and whether I shall find that my 'phone and broadband bills go up as a consequence - which would mean that I would end up paying for the privilege of not being able to watch the rugby!