Sorry, you can't say that!

I hadn't realised just what the implications are of certain brands becoming "official partners" of major events. Apparently in South Africa, because Budweiser are the "official" beer of the World Cup, you are not allowed to drink any other make of beer within 1km of any of the stadia. Because Coca-Cola are Fifa's "partner", you cannot take a can of Pepsi into a match. You cannot take anything - like an golf umbrella - into a stadium if it is advertising any name which conflicts with any brand which has paid money to get exclusive rights to the competition. And this isn't just South Africa - it seems we have passed a law - the London Olympics Games and Paralympics Games Act 2006 - which forbids the use of various terms - including would you believe the word "London" - unless you have paid money to be an official sponsor of the Games in 2012. My paternal grandma's maiden name was London - does this mean that if she were alive today, had never married and was wearing a T-shirt with her surname on, she wouldn't be able to get a ticket for the Games? Oh, come on!!