A nice piece of Fred please.

It's too late for April Fool's Day, so what on earth has persuaded Sainsbury's to rename pollock (which they seem to insist on spelling "pollack") as "colin"? Pollock's a nice fish, and a good alternative to cod, which is becoming scarcer and more expensive. Somebody seems to have put the idea into Sainsbury's mind that its customers are embarrassed to ask for it by that name. Personally, I'd be more embarrassed to ask for colin, because if I pronounced it in the french way (and it's a french word) chances are I wouldn't be understood, whereas if I pronounced it as the english Christian name, I'd feel a right twit!