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Changes this year to A-level testing means that a lot of students haven't got the grades they were expecting.  Which in turn means that Universities are facing a short-fall in students to whom they have offered places conditional upon them getting  grades which they now haven't got.  Universities of course get their money from the fees they charge their students, and this means that some Universities, rather than being over-subscribed and able to pick and choose as they have in past years. are now frantically trying to attract the number of students they need to balance the books.  Stories are circulating of prospective students being offered goodies like iPads or gym membership to try and persuade them to go to a particular Uni, rather than elsewhere.  It's suddenly become a buyer's market.