Mini me.

News is that Tesco intend to open a new chain of stores in direct competition to Aldi and Lidl.  Clearly this is an admission that these German cut-price stores are beating them on pricing and layout.  But of course, the immediate reaction is - if Tesco can match them on price, why don't they just do it?  Why the need for separate stores?  Is this in fact an admission that they could sell stuff cheaper in the big stores and choose not to do it?