Apocalypse now.

We haven't had an "end of the world is coming" story for some time, so it must be time for another one.  Heard of Nibiru?  No - neither had I but apparently it's a planet-sized object which will collide with, or pass very close to the earth at the end of this month and as a result, destroy all life on this planet.  An American businessman has set the date as September 23rd.  Mind you, I think you should know that this businessman's business is selling undeground bunkers!  Really think this must amount to a conflict of interest?