The Carabao Cup

The what??  It's the latest incarnation of what started out life 50-odd years ago as the Football League Cup, and was the League's answer to the F A Cup.  All was OK until the League opened the competition up to sponsors, and as a sweetener agreed to the Cup being named after its sponsor - since when it's  been the Milk Cup, Littlewoods Cup, Rumbelows Cup, Coca-Cola Cup, Worthington Cup, Carling Cup, Capital One Cup, EFL Cup, and currently the afore-mentioned Carabao Cup. Carabao by the way is a Thai energy drink.