The last shall be first?

The winner of the Tour de France of course gets great publicity and the opportunity to make a lot of money, but did you know that there is also considerable competition to finish last?  The rider who finishes in last place is known as the Lanterne rouge - the red lantern - and as a result also garners a fair amount of publicity and notoriety. So if you know that you are going to finish well down the field, it's well worth trying for last place!