Really??

The Health Secretary wants to "name and shame" restaurants, pubs and cafes who put highly calorific desserts on their menus.  He partially justifies this approach by saying that going out for a meal is "no longer a treat" but something that "is a regular habit for many families".  Where the hell does he live?  I'm not particularly a pudding person, so I have no axe to grind, but I've just checked back through my diary for the last twelve months, and I've been out for a meal five times during that period.  Is this another "London" thing - where those who live in the capital assume everybody behaves like they do?