Ooh - he's nice!!

Is Labour in danger of becoming a personality cult?  Following the recent leadership contest, and listening to some of the people who voted for Jeremy Corbyn, it seems clear that they voted for him simply because they liked him - they didn't really seem to know - or care - about what he stood for, or in which direction he wanted to take the party.  Not that this is specifically a Labour problem - with each successive general election it has become more and more obvious that many people are simply voting for whom they want to be Prime Minister - which is a complete prostitution of the electoral process. What can be done about it though??