Jingle bells

So Christmas has come to Selfridges - they opened the 4th floor of their London store as a "Winter Wonderland" Christmas Shop last Monday, August 1st.  This hasn't gone down too well with some people who accuse them of taking the magic out of Christmas itself, and being interested purely in maximising their own profit.  Selfridges replied by saying they were simply responding to demand - particularly from visitors from overseas.  Actually I don't think this is a record - I remember posting back in 2012 about Harrods opening their Christmas department on the same day as the opening of the London Olympics, and that was July 27th!