Our Father...

Have you seen this short film of people reciting the Lord's Prayer which has caused a fuss because the Digital Cinema Media Agency, which controls cinema advertising has refused permission to show it - the Church of England wanted it to accompany showings of the new Star Wars film - to get maximum publicity for their website justpray.uk.  DCM said its policy is not to accept political or religious advertising, which seems clear enough.  Why the CofE should think they ought to be a special case is beyond me, and in any case the film is readily available on the internet, and DCM's refusal to allow it has probably garnered them as much, if not more publicity than they would have got from showing it.  I can see where DCM are coming from - if they were to allow this, then they would be obliged to allow other religious adverts, or risk being sued for discrimination - and there are some potentially unpalatable faiths, cults and sects out there.