Saturday, January 17, 2015

How do you eat yours?

Remember the ad?  Cadbury's Creme Eggs of course. Well the present answer seems to be "with some sadness and nostalgia".  For Cadbury (who are now of course Kraft) have moved the goalposts. A pack of Creme Eggs no longer contains six of them. but only five (still the same price of course!) and the outer shell is no longer Dairy Milk chocolate but a cheaper cocoa mix.  Well, you were warned! There were those of us who feared that Cadbury being taken over by Kraft would result in the brand being dragged downmarket, with profit being seen as more important than quality and tradition.  And sadly, it seems we were right.

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