Law of (un)foreseen consequences?

If you've not come across John Oliver on HBO's "Last Week Tonight" I urge you to have a look - you can find it on YouTube.  He's a British comedian (in fact he's a Brummie) who takes a humourous look at topics in the news.  His take on the World Cup and Fifa really is a must-see.  Anyway, one of his topics was about the "right to be forgotten" business with Google - see post of 16th May.  And he made the point that the man who started all this is now known world-wide as the man who once had to put his house up for sale to pay his debts - precisely the fact that he wanted concealed!  What brought this to mind is the recent go-slow protest by London taxicab drivers who are complaining about an app called Uber which allows you to find and book a cab online, and as a result what was a little-known app is now known to just about everybody and far more people are likely to use it.  Think it's called shooting yourself in the foot.