Got a light, mate?

So the government is to introduce plain packaging for cigarettes - which isn't plain packaging at all (see post dated 1/12/13).  It is suggested that this will discourage new would-be smokers, particularly kids.  I've had my say on this (see the same post) but it now occurs to me that there's a marketing opportunity here for some clever entrepreneur - old-style cigarette cases - I've still got one.   This way you can buy your cigarettes, transfer them to the case, and throw the disgusting packet away. Remember who came up with the idea when you've made your fortune!