Sunday, February 09, 2014

A wee dram...

If you go back as far as December 2009, you will find me posting about a Norfolk distillery starting up to produce English whisky, and the question was whether it would catch on in a market dominated by Scotch of various types and qualities. Well, we now have (sort of) an answer.  Marks & Spencer have been selling a Norfolk single malt and a Scottish single malt for the same price, and the English one is outselling the Scottish one by two to one!  It has been suggested that this is in fact English whisky drinkers sticking two fingers up to the Scots in the run-up to their independence referendum.  Can't imagine the Scots are exactly trembling in their boots, but it will be interesting to see if the trend continues.

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