It's gorn orff!

Tesco have revealed that something like 50% of their fresh fruit and veg ends up being thrown away - either by them or by those who buy it.  Well - shock horror, fresh fruit and veg goes bad!  Who would have thought it?  The problem, it seems to me - and this doesn't just apply to fresh stuff - is that supermarkets don't really cater for the single eater.  For the most part packaged stuff tends to be aimed at couples or families, so if you're on your own you're often left with a surplus which in many cases ends up in the bin.  Smaller packs would be welcome, and might well help to cut the amount of waste.