The mighty dollar rules...

I've posted before about the way sponsors of big events are allowed to dictate what can and cannot be consumed, sold or displayed at those events, but this surely takes the biscuit?  The 2014 World Cup is to be held in Brazil.  Several years ago, in a move designed to curb violence at football matches, Brazil banned the sale of alcohol at football grounds.  Very sensible.  BUT... Budweiser are one of FIFA's big sponsors and as a result FIFA are demanding (demanding mind you) that beer (guess whose?) is on sale at all World Cup match venues.  So they consider they have the right to override Brazilian law then?  The mind boggles!