That name again

I didn't think things could get any sillier but (see my post of 20th December) the EU have apparently "relented" and said that the village of Stilton can produce the cheese for which they are famous, BUT they can't call it Stilton, so it will be marketed as Bell Blue.  What the....?  They can hardly stop them making cheese, can they, and if it can't be called Stilton, then it's not Stilton is it?  What planet are these EU bureaucrats on?