Alphabet soup

We've talked before about the basic stupidity of the concept that putting certain letters in a certain order can cause offence, or even outrage. Did you know that there is a town in Austria called F***ing? There is, I kid you not. Further the German term for a light ale is Hell, so some enterprising German firm has had the idea of marketing a light beer called "F***ing Hell" - it even intends to produce a range of clothing under the same name! The EU have given its approval, saying that the name "cannot be considered reprehensible merely because it may have an ambiguous meaning in other languages". Apparently the Mayor of the town in question is less than impressed at this hijacking of his town's name - particularly as the town has no brewery, nor any plans to have one.