Value for money.

Well, hooray for Aldi and Lidl (which I've always pronounced with a short "i", but apparently should be pronounced "Leedle" - don't like it). Perhaps the recession has a lot to do with it, but they have beaten the "big four" in a survey on customer satisfaction run by Which? magazine. I can't say I'm surprised - I can only repeat what I've said before - their stores are unpretentious, but they sell quality stuff at good low prices. And with money being tight, I'm sure more people have discovered them. I'm still a Morrisons shopper, but I regularly pop into both Aldi and Lidl and invariably come out with a basketful of stuff for under a tenner - it's great!