Sad.

Like many round here, I am extremely sorry to see Cadbury fall into the hands of an American company. It's not just a case of yet another Midland firm coming under foreign ownership, but with Cadbury it's more a case of ethics. Cadbury has a history of paternal care for its workers, and indeed for the local area in general, based on the Quaker beliefs of its founder. The fear is that the new owners will not necessarily see it that way, and will simply look to maximise their profits. To us around here, Cadbury is not just another company, it's an integral part of the community, and that's what we fear we're going to lose.