Early bloomers?

Am I wrong, or is the British Legion's annual poppy appeal going the same way as Christmas - it seems to be getting earlier and earlier every year? I always start wearing my poppy on November 1st, and my recollection is that this was traditionally when they made their appearance, but this year many people - and particularly those on TV - have already been sporting theirs for a fortnight or so. To me it seems to rather devalue the whole idea.