Show me the money.

So this was our most successful Olympics for a hundred years or so. That's got to be good, hasn't it? Well, I'm not so sure because it's clear that our success was purchased - I think I read somewhere that each gold medal "cost" us the thick end of £10m. So it's just another sad example of the fact that in the modern world sporting success follows the money - or to put it another way, you've no chance unless you are prepared to put your hand in your pocket big time. Our potential for medals in 2012 is already being directly related to how much we are going to be prepared to spend. And I for one, find this pretty depressing.