Saturday, March 31, 2007

Market forces

I bet not many of you are old enough to remember the "Buy British" campaign of the late 1960's. It was a response to the then relatively new phenomenon of cheap imported goods undercutting home-made products. It was predicated on the somewhat fatuous idea that consumers would be prepared to pay more for goods made in this country. It didn't work of course - purse comes before patriotism for most people. Since then, the waters have become even more muddied by the fact that many products which appear to be home produced are anything but - it's called globalisation. All this was brought to mind by the news that Burberry are moving production from Wales to China, where they can produce their product cheaper. Apart from the workers who will lose their jobs, will anybody care? I would imagine that any Burberry wearer who finds that their next purchase has come down in price will be delighted.

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