How fresh is fresh?

Article in the press about fish being sold in supermarkets as "fresh" which is anything up to 15 days old.  Dreadful. yes?  But perfectly legal - apparently you can officially call fish fresh provided it has been kept on ice since it was caught.  Can't help remembering when I had fish and chips once when on holiday by the seaside and was blown away by how delicious the fish tasted - I reckon it had been swimming in the sea just a few hours earlier!  Where I live is about as far away from the sea as you can get in this country, so I suppose we have to be glad of what we can get.