Horses for courses?

So the 2022 Winter Olympic Games are to be held in Beijing, a city not exactly known for snow.  Of course, this isn't seen as a problem, they'll simply manufacture as much as they need.  I can't help but feel that this somehow devalues the whole thing - shouldn't the Winter Games be held somewhere with a winter sport heritage?  Be a bit like holding the Superbowl at Villa Park.